![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![Suns' Kevin Durant Signs Lifetime Nike Contract; Joins LeBron James, Michael Jordan | News, Scores, Highlights, Stats, and Rumors | Bleacher Report Suns' Kevin Durant Signs Lifetime Nike Contract; Joins LeBron James, Michael Jordan | News, Scores, Highlights, Stats, and Rumors | Bleacher Report](https://media.bleacherreport.com/image/upload/c_fill,g_faces,w_3800,h_2000,q_95/v1682698551/v4hbnh4vxubdhtvogknw.jpg)
Suns' Kevin Durant Signs Lifetime Nike Contract; Joins LeBron James, Michael Jordan | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
![LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report](https://img.bleacherreport.net/img/images/photos/003/553/420/hi-res-09ff5c5c079f9a28c8c38f2494f0098b_crop_north.jpg?1449523442&w=3072&h=2048)
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
![18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World 18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World](https://fadeawayworld.net/.image/ar_4:3%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTg5NjgyMjgzMDkzOTU5ODc3/281749269_1144726279644338_5507883437356619161_n.jpg)
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
![LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored' LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'](https://www.sportscasting.com/wp-content/uploads/2021/11/LeBron-James-Nike.jpg)
LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'
![LeBron James' Partnership With Nike Turns 20 Years Old Today - Sports Illustrated FanNation Kicks News, Analysis and More LeBron James' Partnership With Nike Turns 20 Years Old Today - Sports Illustrated FanNation Kicks News, Analysis and More](https://www.si.com/.image/ar_16:9%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cg_faces:center%2Cq_auto:good%2Cw_768/MTk3Nzc4MzI0MzY0MjA3OTIy/nike-lebron-2.jpg)