Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at Olympics - Bloomberg
How Nike always wins gold with ambush marketing | The Llama
Nike's Olympian Free-Peat
People are just realising meaning behind Nike - and you've been saying it wrong | The US Sun
Nike will be on Olympics medal stand all the time, as a Greek goddess - oregonlive.com
Sponsorship, branding and commercialization of the 2016 Rio Olympics
Nike Sponsored Athletes: An Inside Look - Rookbrand
If I Offended Anyone, That's Too Bad": How Michael Jordan Gave Reebok a Savage Reply for Their Antics Against Nike During 1992 Olympics - EssentiallySports
Nike, Coca-Cola Are the Brands Most Associated With the Olympics
The real Olympics competition: Nike and Adidas claim China's heroes | Olympics 2008 | The Guardian
Airbnb inks first major global sponsorship in Olympics deal
Nike avoids Olympic sponsorship restrictions
A Look at Olympic Fashion and Style Over the Years – WWD